Marcus Hiles’ rental homes, townhomes and apartments feature energy efficient practices without sacrificing luxurious amenities. The rooves on each building are installed with highly reflective radiant barrier panels that can cut heat transfer by up to 97 percent, reducing indoor temperatures by 30 degrees. High-quality weather stripping and dual pane windows with a layer of argon gas along with a solar heat gain coefficient of a minimum of 0.22 assist in preventing heat loss. Indoors, every unit is equipped with Energy Star rated appliances that not only reduce the resident’s carbon footprint, but minimize utility costs. The industry standard for air conditioners is to install units with a seasonal energy efficiency rating (SEER) of 12 to 14, but Hiles insists on using only units with SEER values of over 16. As a result, residents throughout his 15,000 properties have reduced their carbon emissions by 32,000 tons, while accruing almost half a million dollars in savings.